Valid Use Cases, Benefits & Differentiators

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Data Masking

Data Masking Tools

Product Valid Usecase

Use Case

Use Cases for Data Masking Tools

  • Protect sensitive data - across your enterprise - on-prem and cloud
  • Proactively fix security breaches using segregation of duties
  • Stay compliant with privacy laws such as GDPR, CCPA, OIOO & audits
  • Masking/scrambling/encrypting data without interrupting business processes
  • ML based data Identification/Profiling - Identifying what PII exists, and where it exists
  • ‘Data Citizen’ approvals to ensure data is correctly identified as PII
  • Data Governance to ensure continued compliance by data owners
  • Restrict access within an organization to data - based on user role or responsibility
  • Prevent data breaches - both internal & external
  • Securely sharing data with business partners, vendors, or customers
  • User-friendly PII ‘Scorecards’


Data Masking Benefits

  • ML & AI driven PII identification & protection
  • Plug & Play PII protection that saves 60% to 80% in time & cost 
  • Reduced manual effort in profiling, remediating & governing PII
  • Repeatable, Scalable & Agile process
  • Secure data sharing
  • User-friendly screens, with a humanized UI
  • No-code / Low-code approach to data privacy software
  • Reduce the possibility of data breaches by 94% 
  • Unauthorized access to data is nearly zero
  • 100% audit success

Product Benefits
Product Differentiators


  • Compatible with 200+ applications - one solution fits all
  • Pay-as-you-use pricing model for data governance tools
  • Supports structured & unstructured data
  • ML algorithms to identify 100s of PII data categories
  • User-friendly PII ‘Scorecards’ drives Kaizen & continuous improvement
  • Certified Platform for Oracle, SAP, Microsoft, Salesforce & IBM.
  • Ready to use engines that automate data masking, profiling, and remediation
  • Easily Configurable - a no-code approach that saves 80% in time
  • Highly Scalable to accommodate large data volumes
  • Parallel processing for increased speed
  • Cloud First